“The ability to be a weak sometimes becomes a considerable force”
The main person of the Story of a Dress by PODOLYAN has become a Managing partner of “SOVA” jewelry house and a co-founder of Y&K consulting agency Yana Buchko.
“I haven’t dreamt from the childhood about fashion and couldn’t imagine doing it while attending dance, singing and piano classes. I just sewed dresses for dolls and knit scarves.
My inner passion to the beauty has been stronger than me, and here I’m now. I can call my job as a «creation as scheduled» – it’s very strange combination of logic and art, but I like it” – says Yana about the case that has brought her into this sphere where she have stayed for so long time. The girl started to work in Louis Vuitton, after, more than ten years, she’s been working on different positions doing thousands of roles and tasks each of which has helped her to grow and develop own potential.
And now Yana is helping to unlock hidden talents of her employees, clients and friends. “I feel that for me as in personal and professional spheres everything is so far in the future. It’s really great that my job gives me possibility to dream, do not stop, go beyond the limits and leave the comfort zone.”
Yana especially appreciates the ability of designers to feel harmony and connection between lady and her dress. It’s a feature that has attracted her to PODOLYAN. The brand heroine, due to Yana’s belief, is not just strong and self-sufficient woman. “I appreciate wisdom and inspiration in woman not strength. Woman able to inspire is like creating a new roads that has never excited before. And the ability to be a weak sometimes becomes a considerable force” – assures Yana.
Clothes PODOLYAN fall-winter 14/15
Designer Vladymyr Podolyan
Produced by Dariia Mingaraieva
Directed by Yevgeniy Timokhin
Photo by Olga Kushyk
Post-production Maksym Seleznov
Hair Sergey Shapochka and Darina Kocherzenko
Make-up Olga Drobotova